Held annually since 1856, (except during the First and Second World Wars,) the course covers a 4.2-mile stretch of the Thames, from Putney to Mortlake. Members of both teams are traditionally known as blues and each boat as a "Blue Boat", with Cambridge in light blue and Oxford sporting dark blue. As of 2016, Cambridge has won the race 82 times and Oxford 79 times, with one dead heat. Cambridge has led Oxford in cumulative wins since 1930. More than 250,000 people watch the race from the banks of the river each year; and in 2009, a record 270,000 people watched the race live. Currently, no other non-country-representative rowing races are broadcast by a television station, but the BNY Mellon Boat Race is watched by a further 15 million+ viewers at home.

C3i are proud to have been the Official Supplier of Audio Visual and Production to The BNY Mellon Boat Races, for a number of years. Each year, we provided AV production for the Official Weigh-In, a high profile media event where all four crews are officially weighed in front of the world’s sporting media. C3i also custom designed and implemented unique software to calculate, convert and display each rower’s weight with accumulative boat weights.

C3i then provided AV services to several hospitality venues at both the start and finish, either taking a live feed from the host broadcaster where feasible or installing satellite TV to provide race coverage. Lastly, we provided each venue with a PA system for speeches and background music.

“C3i has worked with both the Primary Sponsor and the Organisers of The Oxford & Cambridge Boat Races for a number of years, providing skilled IT and technical support at the official media events and on Race Day itself. Their knowledge base and attention to detail ensures the events are run to a high standard and they’re always a pleasure to work with.”



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