Principality Stadium (Welsh: Stadiwm Principality), is the national stadium of Wales, located in Cardiff. It is the home of the Welsh Rugby Union and has also staged games for the Welsh national football team. Initially built to host the 1999 Rugby World Cup, it has gone on to host many other large-scale events, such as the Tsunami Relief concert, the Super Special Stage of Wales Rally Great Britain, the Speedway Grand Prix of Great Britain and various music concerts. It also hosted six FA Cup finals and several other high-profile football fixtures whilst Wembley Stadium was being redeveloped.

C3i are The Principality Stadium’s sporting productions partner. Commissioned to design and fit out the new In-House Broadcast Suite for the Principality Stadium, we developed an ongoing partnership with the venue.

On completion of a successful installation of the new In-House Broadcast Suite, we were thrilled to be appointed as the production company to the Welsh Rugby Union for all Principality Stadium events. 

Utilising the live content provided by the host broadcaster and Sports Media Services, C3i created two in-house TV channels to be shown both pre-game and post-event, as well as relaying the match to the two 100sqm screens above the pitch and to 450 screens around the concourse and hospitality suites. This solution delivers real-time, live, HD video from multiple sources to create a truly unique and immersive experience for the fans.

“C3i provides us with an excellent service, providing the management and technical expertise in the operation of our sports presentation for matches etc. and for coverage of non-sporting events. Jason moulds a new team and operates a tight ship where he has to deal with issues as they arise and ensures that there is no disruption to the output of the presentation.” 


“The Principality Stadium has successfully installed and continues to develop one of the most sophisticated in-stadium digital broadcast solutions. The solution delivers real-time, live, HD video from multiple sources, creating a truly unique and immersive experience for our fans. And C3i are at the heart of the solution.” 



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